Resources Product Management

Aswin Pranam is a product manager, ex-software engineer, and avid technologist. Prior to his current role as a senior product manager in a venture group, Aswin spent time working in technical roles at Google, Boeing, Disney, and IBM. Aswin has a Bachelor of Science in Informatics (HCI) from the University of Washington, a Master of Science in Information Systems Engineering from Johns Hopkins University and an MBA from Carnegie Mellon University.

The role of the Product Owner is more crucial than ever. But it's about much more than mechanics: it's about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You'll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.

Throughout the chapters, Donald A. Norman gives examples of suitable and inappropriate products, in addition to showing how the excess of technology can compromise the ease of use of what was manufactured. He also stresses the importance of the power of observation. By knowing how to look carefully at oneself and at others, each person becomes capable of contributing to improving the quality of life of the population in general. A careful observer can identify the flaws of each article or service and point out possible solutions to problems.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Los equipos de productos pasan meses trabajando en productos que quieren que tengan éxito y que sus usuarios adopten. Una vez que se lanza el producto, todos esperan la respuesta de los usuarios para ver qué tan bien resuelve los problemas.
Pero ¿cómo sabemos que realmente está resolviendo los problemas de los usuarios?
¿Cómo sabemos realmente que mucha gente está utilizando nuestro producto?. En este articulo se abordan los conceptos fundamentales de product analytics.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Design intuitive navigation for the ideal user experience Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Fresh perspectives and examples New chapter on mobile usability Still short, profusely illustrated...and best of all―fun to read If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites.